When we first partnered up with boutique agency Butterfly Cannon to design the CUT Rum brand, we knew we didn’t need pirates, sea monsters or pin up girls. We just wanted to introduce our quality, naturally infused liquids to the world.
We believe our simple, clean design represents our brand identity perfectly: simply the best tasting rum for the people that know the difference.
So, we were pleased to find out we’d got this right on the mark from those in the know. We’ve just won Gold for ‘Brand Identity’ at The FAB Awards.
The FAB Awards (or the Food and Beverage Excellence Awards) is an International Awards programme purely focused on the work of food and beverage brands and outlets.
The awards ‘recognise the critical contribution that outstanding creative work makes to building brands’ and ‘identifies and rewards leading practitioners from over 60 countries’.
2019 marked the 21st year of the programme.
The full list of winners can we found on The FAB Awards website here.
Follow us on social to see what else we’re getting up to @cuttotherum
Over the last few weeks, we’ve been travelling round the country for the CUT RUM cocktail competition regional rounds. For our next stop, we were back down south again to vibrant seaside resort, Brighton! You would have found us in a hidden townhouse bar overlooking i360 British Airways and Regency Square.
First of all, we would like to thank The Fix for letting us use your space and for being an amazing host!
Now, onto the winner…
Congrats to Ben Ziehm-Stephen!
We had the pleasure in tasting two yummy drinks, ‘Cut My Life Into Pieces’ and ‘Last resort’. ‘Cut My Life Into Pieces’ was a bold, no nonsense turbo shandy. Ben perfectly balanced the cinnamon and fiery ginger notes of the Cut Spiced Rum with citrus and hops. He utilised the popular, pungent aroma and taste of Brewdog’s pink grapefruit American style IPA ‘Elvis Juice’. The zesty bitterness of the grapefruit, orange and citra hops with the butterscotch and vanilla of the Cut Spiced Rum was a perfect marriage of flavours.
‘Last resort’ was a vibrant and complex drink with flavours of dark chocolate, oak, sweet molasses and a nose of citrus, aniseed and coffee. The bitter sweetness of the blackberry liqueur cut straight through to complement the guava’s flavours of pear and strawberry. This perfectly bought together the whole drink and its use of the Cut Smoked Rum. The use of Absinthe adds a complexity to the drink and highlighted its sweetness with flavours of liquorice root, fennel and star anise.
The next regional heat will be in Cornwall, see you then!
From down South to up North, our next heat was held at Pattersons in Liverpool!
We were greeted with a familiar face … rain. However, that did not mean the experience was the same. We noticed a change in accents and of course, the drinks.
This heat was particularly hard to judge. So we ended up choosing not one but two winners who will both be heading to the London final.
The first winner was Chris Lewtas from The Florist. He served us two amazing tipples called ‘Mother of Dragons’ and ‘Don’t Cut Me Down’ instead of a Don’t Cut Me Down was based around a style of a tree which had a perfect mix of coconut. This was finished with a smooth rich kick of smoke.
The second winner was Brian Connor from Motel Bar who presented us with a cocktail named ‘Up In The Cloud’ which was smooth and light with a delicious touch of banana, and an unexpected punch of rum. Brian’s second serve called Good Morning Revival was rich and intricate with some banging marmalade and almond goodness.
We want to thank everyone that competed and Pattersons Bar for having us.
Brighton, we are coming for you next!