META TAG -

THE TRUTH ABOUT RUM

UK sales of rum reached £991m for the nine months to the end of September, according to the Wine and Spirit Trade Association (WSTA), which expects the annual figure to top £1bn! But with so many new rums brands appearing on back bars and supermarket shelves, how do you ensure that you are getting the best bottle for your buck?

Why are some rums better than others?

Unfortunately, as with most spirits, for years brands have been getting away with producing rum for as quickly and as cheaply as possible, fooling everyone to accept that this is how rum is supposed to taste. But no more, the rum revolution is here! 

Some rums aren't even rums!

The heartbreaking truth about many of the mainstream so-called 'rums' is that they are NOT EVEN RUMS. The producer's bottle below the minimum level of alcoholic strength that would designate them as a ‘rum’. Here in Europe, this is 37.5% ABV (EU LAW)  and many rums are 35% or lower, sometimes much lower. Malibu is only 21% and many retailers list it as ‘rum’ when it is really on a ‘spirit drink made with rum’.

Next time you pick up a Captain Morgans bottle you will notice that they are not allowed, by law, to call themselves a rum, instead, they refer to themselves as a 'Spirit Drink.' Basically, this means that the producer gets away with paying less on duty and makes more money from rum that isn't even rum! 

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Spiced and not so spiced 

Spiced Rum has been a driving force in the overall popularity of rum and they offer a perfect example of how these rum masqueraders are always looking to cut corners. The less imaginative brands use little more than sugar and vanilla but the very worst of them will use synthetic flavourings! 

However, the better brands use a range of blended spices from around the world and macerate them in real rum. This process is more time consuming and you’d expect the human effort and cost of production to result in a more expensive product. 

For example, CUT SPICED sources;

- Natural cinnamon & aniseed from Sri Lanka (16,244 km)

- Peppercorns & vanilla from Madagascar (14,142 km)

- Butterscotch, aniseed, coriander seeds from South India (15,616 km)

- Ginger & nutmeg from the West Indies (1,149 km)

Our ingredients travel a total of 47,151 km from their source to be blended with our rum but every km is worth it to create a liquid that delivers a multitude of real flavours.

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Click here to find out more about our CUT Spiced Rum.

Dig deeper into the production methods

Often when a rum producer decides to use mass production methods they will use column stills in which to distill the alcohol. Usually, molasses-based rum is going to be distilled via a column still, which is kind of a continuous distillation process which means no impurities or unwanted chemicals can be removed from the liquid.

Smaller craft batch rum producers use pot stills, which allow the producer to have much more control over the liquid. They can remove those unwanted chemicals which occur naturally when producing alcohol. The Difford’s guide offer a great article on the alcohol distillation process here.

Find out about the unique production method we use to create the UK's first Smoked Rum. 

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Watch out for added caramels or synthetics 

Originally, gold or dark rum was coloured by ageing the rum in charred oak barrels but, mass producers decided this process took too long and cost too much. Unfortunately, it is now common practice to use caramels to colour the liquid quickly, however, this results in a sickly artificial sugar taste.

Taking the time to colour rum through ageing or using real ingredients or natural colourings should be a timely and costly activity. CUT Smoked Rum, for example, is made using 100% sugar cane and is rested in oak barrels for 3 years to produce a natural toasted oak flavour. 

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Now it’s up to you… 


It's easy to be seduced by an exciting story, the history of rum is woven in scandal and violence, from which brands have cleverly resold to blind us from the actual liquid that they sell.  

Next time you are at a bar or in the supermarket, ask yourself these questions;

1. Does it say rum on the bottle?

2. Which ingredients have they used?

3. Where have the ingredients come from?

4. Who produced the rum?

5. Does it say artificial flavours or sweeteners on the bottle?




CUT RUM - THE BIG MEAT

Some of our good friends in the BBQ world were heading down to THE BIG MEAT festival this week and we thought we’d send a few bottles of CUT RUM to add to the PRIZE TABLE and it all went down a treat.

See some of the BBQ teams below with their well deserved bottles of CUT - apparently they’re are some tasty CUT RUM BBQ RECIPES in the pipeline so watch this space and follow us on INSTAGRAM or FACEBOOK to find out more…

CUT RUM x TEDDY EDWARDS BARBER SHOP

We popped down to see our good friends at TEDDY EDWARDS barbershop for a quick trim and to let them sample some CUT RUM in between appointments. Also got to meet some of the locals and pass round some of our new miniatures for them to take away and SPREAD THE WORD

LOTS to talk about with these guys - watch this space for some CUT RUM x CUTTING ROOM events coming later in the year.

COCKTAILS AND CUTS …. WHAT MORE DO YOU WANT

CUT TO THE MINIATURES

FINALLY…OUR CUT RUM MINIATURES HAVE LANDED AND THEY LOOK AWESOME

WE DID A LITTLE PHOTOSHOOT DOWN IN BRIGHTON AND THEN POPPED INTO A FEW OF OUR FAVOURITE BARS TO SEE SOME OLD FRIENDS AND CHUCK AROUND SOME MINI BOTTLES OF LIQUID HEAVEN

TAKE A LOOK BELOW - THEY LOOK THE NUTS AND NOW ITS EVEN EASIER FOR US TO SEND PEOPLE AWAY WITH A LITTLE SLICE OF CUT RUM GOODNESS WHEREVER WE GO

CUT RUM - BRIGHTON COCKTAIL WEEK

The guys were down at Brighton Cocktail Fair on Saturday sampling some Tasty CUT RUM with the lovely people of one of ur favourite seaside towns.

Brightons first taste of CUT RUM went down a storm - loads of happy faces and empty shot glasses! CUT SMOKED RUM seemed to be the liquid of choice but our SUGAR MAMA cocktail made with CUT SPICED RUM we batched before the event was the one everyone was raving about. Check the recipe link above and make some yourself ….

We teamed up with the Licor 43 guys to create a one off TWISTER cocktail mixing some of our smooth as **** CUT OVERPROOF RUM with a bit of LICOR 43, lime juice, sugar syrup and a touch of CAMPARI. This thing is a liquid version of your favourite Ice ream lolly…with a kick of tasty OVERPROOF RUM. - RECIPE BELOW

BRIGHTON - we’ll be back REAL soon.

TWISTER COCKTAIL

20ML CUT OVERPROOF RUM

20ML LICOR 43

25ML LIME JUICE

15ML SUGAR SYRUP

10ML CAMPARI

SHAKE ALL INGREDIENTS EXCEPT CAMPARI - DOUBLE STRAIN INTO ROCKS GLASS WITH FRESH ICE - GARNISH WITH LIME WEDGE AND FLOAT CAMPARI ON TOP

ENJOY

CUT RUM x COAL SHED - FOOD PAIRING

LAST WEEK WE TEAMED UP WITH DAVE MOTHERSHILL OF COAL SHED TOWER BRIDGE TO CREATE A NIGHT OF QUALITY FOOD BALANCED OUT WITH SOME OF CUT RUMS FINEST COCKTAILS. THE NIGHT WAS GREAT AND A PERFECT ADDITION TO THE CUT RUM UK LAUNCH THIS MONTH

WE HAD 4 AMAZINGLY PREPARED COCKTAILS BY ALBERTO - BAR MANAGER AT COAL SHED - AND DAVE CREATED 5 GLORIOUS DISHES TO PAIR THEM WITH. 

Salmon, lime, jalapeno and thinly sliced radish with our sour and fruity sugar mama - - - breaded short rib with pickled onion and shitake and a onion sauce paired with a straight glass of cut spiced rum - - - smoked duck and coffee roasted chicory with a rhubarb puree paired with a glass of our cut smoked rum and our smoke storm cocktail - - - AMALFI LEMON BOMBS PAIRED WITH OUR AMAZING OVERPROOF DAIQUIRI - - - AND LASTLY AN AMAZING DESERT OF CHOCOLATE GARNACHE, BANANA PARFAIT, ROASTED BANANA, SALTED CARAMEL ICE CREAM AND SESAME SEED TUILE SERVED WITH OUR VERY WELL SUITED SMOKE N GRIND